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JRA

Brand Identity
Visual Design

JRA is an architect whose work spans contemporary architecture, interior design, urban planning, and cultural projects, each infused with a distinctive sensibility rooted in Moroccan inspiration. Her practice reflects a dialogue between tradition and modernity, shaped by her journeys between Morocco and France, where she draws from both landscapes to inform her vision. As she embarks on a new chapter as an independent creative, her identity needed a mark that could embody her evolving story.

The logo we developed is a simple yet sophisticated JR monogram, designed as a frame that can house her ideas and creations. It is minimal in form but versatile in function, echoing the clarity and openness of her architectural approach.